Simply get to the basics and your basic is your homepage, website or your blog. Create and do not copy it. Put into it the best you can. There are thousands of things which you can do add beauty to your Insta page. Decide upon the tone you are going to put into the page. Think about the images and the links which you are going to add. Sound professional and do not be kiddish at any point of time! This will definitely lead you to the right direction.
By merely looking at your Insta page for even a minute, the viewer should get a glimpse about what the whole thing is about. Remember, you have just few seconds to catch the prospective viewer or your potential client and you have to work out things accordingly.
Think what will be the face of your Insta page. Make sure that it links to the kind of image you are going to add to it. Like if you are going to write about painting, then, the face of your Insta page should be accordingly.
Understand that content plays a vital role in creating freshness and uniqueness of your brand. An innovative concept, unique content, creative images and the overall design are the key drivers of an Insta page.
Timing does make sense over here. Be sure to put the products as per the timing. For example, if you are selling clothes online, then make them available according to the season. This too is a marketing trick which not only works in real market but virtual market too. And do so precisely, as ever visitor who clicks on your website won’t give more than 5 minutes of he/she finds your website dis-interesting.